This course is intended as a practical, hands-on guide to help you understand the skills required to achieve success in modern-day careers in the business, marketing and finance cluster.

This course covers the following material:

• Describe possible career paths in the world of business.

• Discuss the scope & impact of marketing on business & society.

• Discuss the effectiveness of advertising in the field of business.

• Describe the working of the distribution value chain.

• Discuss market strategies and financial goals.

• Describe structure of key personal finance statements.