This course is intended to help you learn about the scope and importance of marketing, advertising, and sales in a business. It will cover various marketing functions, product planning, advertising operations, and the process of selling.

This course covers the following material:

• Examine the role and structure of financial statements.

• Describe the scope of various marketing functions and their impact on advertising.

• Analyze how segmentation and positioning are key tools for marketing success.

• Describe the design and evolution of products, and the importance of marketing research.

• Explain the scope and working of the advertising industry.

• Analyze the process of selling in advertising and retail.

• Explain how economic theory affects marketing.

• Describe the working of pricing mechanisms and their relevance to advertising.

• Analyze the importance of teamwork, professional communications in various industries, and leadership skills